BackUP 8 backpack, model D 56

Quantity per pack: 12

A rucksack designed for fans of absurd humour, meme trends and characters familiar to anyone who spends time online. The deep black base provides the perfect backdrop for interchangeable panels featuring characters from the internet’s weirdest universe.

On one side, you’ll find the classic Brainrot grid – a patchwork of iconic characters and texts: Bombardino, Capuccino Asesino, Liliti Larita, Brr Brr Patapim, Tung Tung Tung Schur and others. Each tile is a separate scene with its own vibe: unpredictable, kitschy and, as a result, totally viral.

On the other side, Capuccino Ballerina, Tung Tung Tung Schur and the shark Tralalero Tralala run through the city together, looking as if they’ve stepped straight out of TikTok. A nod to the ‘AI-generated adventure’ style and the absurdity that only Gen Z understands.

This is a rucksack that doesn’t pretend to make sense. Changing the panel lets you tailor the rucksack’s look to your mood or the day of the week. Because with brainrot, there’s no such thing as routine. Flip the front, change the vibe. The reversible panel lets you completely transform the rucksack in a simple way. That’s 3 different designs in 1.

The BackUP backpack features:

- 3 compartments

- an internal pocket, e.g. for a laptop

- a handy organiser in the second compartment with an extra pocket and a key loop

- soft, contoured shoulder straps with adjustable length and a chest strap

- 2 side pockets for water bottles

- a comfortable carry handle and an additional hanging loop

- an ergonomic, rigid back panel contoured with breathable foam

- discreet reflective detailing on the side pockets and one shoulder strap

- dimensions 42 x 32 x 22 cm

- weight 760g

- capacity 26l.

Collection name: Black